Congratulations to Siri Bunford as her film ‘Mr Sun’ for Nike China takes home both an APA Award this month and a Silver Film award at Spikes Asia Festival of Creativity.
Nike Greater China's "Just Do It” campaign, dubbed "Let the Run Tell You Why,” centred around an innovative interactive film titled "The Run", which linked through to five documentaries telling the stories of runners who've embraced life-changing experiences through the sport. One such runner is "Mr Sun", a 74-year-old who has been running marathons for the past 20 years. In 2013, he was told he's too old and denied entry. He ran anyway, under someone else's name. He remains a persistent runner and pushes the limits of the human body.
Watch the award winning work here.