Knucklehead is pleased to announce the addition of director Lieven Van Baelen to the US roster. Hello newbie!

Lieven is internationally renowned for his highly visual directing style for brands including Heineken, Grolsch, Canon, Coca-Cola, Renault and Ikea, which he often blends with reality-bending post production techniques.

He says “I’ve been a fan of Knucklehead for a while." Tucking into his dinner he adds “joining them feels like eating french fries for the first time!”

Welcome to the family, Lieven.

Lieven will also be repped by Knucklehead in Asia and the UK.