Whilst Siri Bunford had a great week judging the Branded Content & Entertainment category, Tony Barry’s McDonald's McCafe picked up a pencil for Best Use of Music in the Film Advertising Crafts category. The classic ska song ‘Madness' by Prince Buster (first released in 1963 and later covered by the group Madness), has proved to be an inspired choice and a central part of the ad’s success.

Watch it here!