Creating something both stylish and soulful, new signing Finn McGough smashes it out of the park with his first ever Knucklehead spot.

In the ad created for Shredded Wheat with McCann London, we see Northern Soul enthusiast Dave from Shrewsbury, who also narrates, lovingly express his passion for the Northern Soul scene.

Finn manages to capture everything Northern Soul stands for: the clothes, the people, the spirit and most importantly the music. Not to mention how Dave is now considered the ‘coolest dad in the universe’.

We think it’s bloomin’ marvellous, so watch it here.

Track: ‘It’s Just Gotta Be That Way’ by Bobby Angelle